The Creator and Host of Business Optimization Week , Stacey Hylen, The Business Optimizer Coach.

Stacey Hylen is the creator and host of Business Optimization Week and the CEO of Hylen Success Coaching. Stacey’s clients say that she helps them optimize their business: better marketing, more sales, more profit, better systems and time management, improved online marketing, and increased work/life balance.

She is a sought after international speaker who was chosen by Mark Victor Hansen and Robert G. Allen as a speaker for the promotional tour for their New York Times bestselling book, One Minute Millionaire. She is also a contributing author to Living an Extraordinary Life.

Schedule-at-a-Glance

Schedule	Day 1 Monday October 26, 2009	Day 2 Tuesday October 27, 2009	Day 3 Wednesday October 28, 2009	Day 4 Thursday October 29, 2009	Day 5 Friday October 30, 2009
12:00pm EST	Mastering Your Marketing Mindset: Help Me Hire You! David Newman Read More	11 Deadly Business Myths that are Holding You Back Dean Hunt Read More	Confidence and Communication Felicia Slattery Read More	Testosterone-Free Marketing Denise Michaels Read More	How to Leverage the Tribal Formula to Explode Your Membership Website Tim Schmidt Read More
3:00pm EST	Energy Management John Allen Mollenhauer Read More	Media Zero to Media Hero: Get Unlimited Publicity on a Shoestring Budget Shannon Cherry Read More	Mobile Marketing Kim Dushinski Read More	Client Retention Strategies: 6 Steps to Ensuring a Steady Flow of the MOST PROFITABLE Sales all Year Long Colleen Francis Read More	Accelerate Your Sales Process With Video Lou Bortone Read More
4:00pm EST				Go BOLD with Your Business: How to Finally Stop Selling Yourself Short and Create Marketing that Really Sells! Therese Skelly Read More
8:00pm EST	Beyond the Thank You Note: How to Transform Customers into Loyal Clients Ed Gerety Read More	Optimization vs. Anesthesia – Where Are You Creating Your Success Michele Price Read More	6 Steps to Social Media Success: How to Get More Leads, Clients, and Results (and Have a BLAST Doing It) Allen & Lani Voivod Read More	Using Marketing Themes To Stand Out From the Crowd and Improve Your Cash Flow Troy White Read More

Monday, October 26, 2009

12:00pm EST

David Newman
Mastering Your Marketing Mindset: Help Me Hire You!
David Newman will show you how to build your business by mastering your marketing mindset. After this program, you’ll be able to unlock your creative marketing engine to increase your visibility, credibility, and hire-ability! Discover exactly what gets you hired by your best prospects and clients – and grow your business using a dozen specific strategies. You’ll learn actionable steps you can take immediately to re-position, re-package, and re-focus your business to attract dramatically more and better clients AND recession-proof your business. David will share strategies, tools, and “do-it-now” tactics to make sure your business thrives in ANY economy!

3:00pm EST

John Allen Mollenhauer
Energy Management
Mindset – a successful mindset is about more than having a slew of success philosophies floating around, and thinking that you’re going to achieve success so you can live a better or healthier lifestyle at some point. Truth is, it takes a relatively balanced and healthy lifestyle to achieve the success we all want and to sustain it. Is there a lifestyle that helps you live a healthy lifestyle successfully, in the performance culture we live in? Yes, it’s called PerformanceLifestyle. John Allen will be sharing some of the fundamental principles the PerformanceLifestyle mindset which all healthy high achieving people live by.

8:00pm EST

Ed Gerety
Beyond the Thank You Note: How to Transform Customers into Loyal Clients
What are the three biggest mistakes that people make when developing a relationship with their customers? What are the questions that every business owner or entrepreneur needs to answer in order to be successful? Learn how to separate yourself from your competitors and create extraordinary relationships.

Tuesday, October 27, 2009

12:00pm EST

Dean Hunt
11 Deadly Business Myths that are Holding You Back
Have you hit the “invisible ceiling” where no matter how hard you try, you can’t seem to get any more clients, profits, visibility, authority, or opportunities? Do you get frustrated as you see peers achieve huge amounts in record time? Dean is going to share 11 deadly myths that may be holding you back from raising your V, C, O & P (Visibility, Credibility, Opportunities & Profits)

3:00pm EST

Shannon Cherry
Media Zero to Media Hero: Get Unlimited Publicity on a Shoestring Budget
What’s a small business owner or entrepreneur to do? You have dozens, hundreds or even thousands of competitors around the world. How do you make yourself known amid all the noise and confusion?

You may or may not have a big budget for marketing and promotion but you want to get the most bang for your buck. That’s where media relations come in. Publicity is a far more powerful tool than advertising and a successful campaign lends credibility to you and your organization. And best of all, it’s free! Join Shannon Cherry, The Power Publicist, as she shares the inside secrets that the top public relations pros use including:

• identifying which type of media outlets to pursue
• knowing what reporters want to cover
• determining the best timing for an important announcement
• developing relationships with reporters
• discovering what reporters want to see on your web site
• 5 key media relations tools that help you get publicity

8:00pm EST

Michele Price
Optimization vs. Anesthesia – Where Are You Creating Your Success
Uncovering where you create and develop your programs, products, even daily duties and tasks will open your eyes as to why you get the different results. Today more than ever it is becoming obvious to create success for ourselves personally and in our businesses. There is need for us to be able to understand and put reliable actions into play consistently. Just like there are systems for keeping the finances operating smoothly and the operations of our businesses moving like clockwork, there are also systems for generating success. This is key for optimizing your business for success in today’s economy.

• How to uncover if you are setting yourself up for daily failure
• Gaining clarity so you are achieving your desired results
• Learn a simple technique that allows you to release limiting beliefs before they grow like a wildfire
• What method is the best and easiest to grow your Know, Like and Trust factor
• Banish the two words you use every day that guarantee your failure

Wednesday, October 28, 2009

12:00pm EST

Felicia Slattery
Confidence and Communication
There is one proven ability that all successful women have learned in order to become confident in themselves. Do you know what it is? You can begin developing your confidence right away with three simple steps. You may already have the one magic element that is fundamental to your success in business, but are you using it to its fullest extent? Join Communication Consultant, Felicia Slattery as she shares her proven steps to successful Confidence and Communication.

3:00pm EST

Kim Dushinski
Mobile Marketing
Have you heard of Mobile Marketing? Do you know why it is important to pay attention to it now and not wait until later? With over 3 billion people worldwide using mobile phones it is clear that mobile marketing is quickly becoming something that businesses of all sizes need to learn. You’ll learn mobile strategy tips, mobile marketing ideas and the tools you need to get started to build your mobile business.

8:00pm EST

Allen & Lani Voivod
6 Steps to Social Media Success: How to Get More Leads, Clients, and Results (and Have a BLAST Doing It)
Social media marketing is one of the least expensive, most effective, and (dare it be said?) FUN tactics out there. It can help you can increase sales to existing clients, sign up new clients, double consulting rates, receive free publicity, and land high-profile speaking engagements … with absolutely no advertising or promotional expense. But there IS a catch. As simple as it is to sign up for an account on a social media site, it’s not easy to get great results right out of the gate. Join Lani & Allen Voivod, the “social media gurus” for the state of New Hampshire, Mattel, and a multitude of small businesses and mission-driven organizations to learn how to connect with clients, customers, prospects, partners, and fans on multiple social media platforms – powerfully, profitably, and with a healthy dose of strategic, much-needed levity.

Thursday, October 29, 2009

12:00pm EST

Denise Michaels
Testosterone-Free Marketing
“Testosterone-Free Marketing” is all about the ways women tend to stand back from success. It’s due to past “programming” that’s subtle but can spell disaster for our businesses. In this fast, funny and insightful session Denise Michaels will help you understand ways you’ve actually avoided success and how you can start having more fun, feeling more confident and making a lot more money.”

3:00pm EST

Colleen Francis
Client Retention Strategies: 6 Steps to Ensuring a Steady Flow of the MOST PROFITABLE Sales all Year Long
In today’s economy companies are complaining of reduced client spending and heightened competition. The result? Longer, drawn out sales cycles to secure new clients. And while that may be true for new client acquisition, your current clients are ready and willing to buy from you with less struggle.

In this program Colleen reveals her system for leveraging your database profitably – proven with her many active clients in today’s tough market. Be warned, Colleen does not deal in cliché, glib, or eye rolling techniques for account management – those techniques from the past that leave organizations looking and sounding like everyone else, including their competition! Instead, let Colleen share the 6 steps to building long lasting, loyal and profitable client relationships.

4:00pm EST

Therese Skelly
Go BOLD with Your Business: How to Finally Stop Selling Yourself Short and Create Marketing that Really Sells!
Have you found that even after the vision boards, affirmations, and mindset work you’ve done…you still aren’t getting the sales and recognition you really want? Are you ready to learn the secrets to take your marketing from Dull to Dazzling so you can really get on the map and get those clients easily coming to you? Listen in as Therese Skelly shares how blending both the “inner game” strategies with the “outer game” activities, will turn your business into one that makes good money, positions you as a sought after expert, and lets you end your day actually feeling like a star! (Or feeling like you rocked it)

8:00pm EST

Troy White
Using Marketing Themes To Stand Out From the Crowd and Improve Your Cash Flow
With the onslaught of spam, direct mail, email marketing, and the 4500 other marketing messages you hear daily….it is very difficult to get through to the people you want. One of the most powerful and profitable tools you have at your disposal Is Theme Marketing or leveraging the power of the current events into your marketing. Using unusual marketing themes: response rates are typically 2 – 5 times higher than regular marketing promotions.

Troy White will show you how to elate your promotions current events, plus how to plan events around these highly profitable themes. Join us for this call that is guaranteed to help you think differently about your marketing and see that every single day there are multiple ways you can communicate with your prospects and buyers.

Friday, October 30, 2009

12:00pm EST

Tim Schmidt
How to Leverage the Tribal Formula to Explode Your Membership Website
There are plenty of products and services out there to help you build a membership or continuity business, but Tribal Formula has helped many to skyrocket their success in the internet marketing world. Learn how to convert your customers into loyal, rabid fans by combining cutting edge marketing concepts with an analytical process rarely if ever associated with theoretical marketing products.

3:00pm EST

Lou Bortone
Accelerate Your Sales Process With Video
Since I started using video and “blasting” it out, I’ve had way more visibility, way more web traffic and way more business! In short, online visibility and the way I distribute video has gotten me booked solid with great clients – and now it can do the same for you! During this session, I’ll reveal my “secret” system for generating maximum web traffic using Online Video. Discover the tips and tricks I use to get the most mileage out of video marketing. It’s easy, it’s fun and it works!