A Small Town with a Big Lesson by Ed Gerety

by Stacey on October 13, 2009

Ed Gerety

Guest Post by Speaker Ed Gerety

It took me ten hours to get to the small town of Crane, Texas Population 3,500 only a little bigger than the entire population of a high school where I had just spoken. I flew from Boston, Massachusetts made a connection through Houston, Texas and then flew into Midland/ Odessa International airport. It was then an hour drive to Crane.

Living in New Hampshire and having not spent a lot of time in this part of Texas, it was surprising to see the flat landscape dotted with the up and down motion of oil machines that went on for miles known as “pump jacks”.

I have been in small towns before, but Crane, TX is a special and unique place. It’s special because of the amazing people and unique because of the way many of the people there live their life. Let me explain.

My visit to Crane started by meeting the gentleman who had coordinated my visit to come and speak with the middle school and high school students. His name is Keith Martin, and he has been a teacher for twenty-two years at Crane. He’s over six feet tall and has the type of personality that when you meet him for the first time he already seems like an old friend. I was also greeted at the school by two energetic student leaders Tawnie and Morgan. As they gave me a tour through the hallways I could see how proud they were of their school and community.

The school assembly started out with the pledge of allegiance to the United States flag, then the pledge of allegiance to the Texas state flag and then there was a moment of silence. It was the first time that I had ever seen all three done at a school at the same time. The 450 students and faculty that made up the entire audience were wonderful as I shared with them my message of living and leading your life with gratitude, respect, kindness, and a belief in yourself and one another.

After spending time listening and talking with some of the students after my presentation Keith took me to a popular lunch spot in town called My Friends Grill. It was a perfect name for a place where the food was great and you instantly felt welcome.

The conversation that Keith and I had at lunch that day over a buffet of all-you- can- eat- tacos, quesadillas, and a bottomless glass of sweet tea is one that I will never forget.

It was there that Keith shared with me how he is 46 years young, has a wonderful wife, two amazing kids, two grand kids (with another one on the way) and a job that he loves. I also learned that he has an Arachnoid cyst on his brain about the size of a fist, which gives him massive headaches. He has already gone into major surgery once and will have to go in for surgery again at the end of this month. In our conversation, he looked me in the eyes and said that through all of what he has gone through and the unknown road that lies ahead that he was still so very grateful. I asked him, “Keith how are you able to stay so positive?”

The next thing you know, I was being taught how to live and lead an extraordinary life.

Here is what I learned.

Have a strong faith to always remember that you are never alone: there is someone watching over you, guiding you, supporting you, and believing in you.

Be proud of who you are and where you come from. Keith shared with me that he had learned early on not to pretend to be anything that you were not. He talked about how important it was to take pride in your family and in your country.

Work hard. I learned that he had grown up on a small farm where at 4 AM every morning he would milk the cows and then head off to school. It was because of this strong work ethic taught to him by his parents that Pepperdine University had offered him a full scholarship.

Slow down. During my visit in Crane I never sensed for a moment that anyone was in a rush or stressed out needing to get somewhere. For example, I had asked Keith, “What time do you want me to stop my presentation?” He said, “Ed. Say what you need to say, take as much or as little time as you need. We are in no rush here.”

Do what you love. I will never forget when I asked him what he loved about teaching and he said, “I love that look in a kid’s eyes when I teach them something that they never thought they could have done or imagined doing.”

Keep making friends. As I left Crane to catch my flight home, I thanked Keith for the privilege of coming to his school, for making me feel so welcome, and for the great conversation. He said, “Keep in touch my friend! Let me know when your flight lands.”
It was at that moment I said to him, “Wow! It’s amazing all of the traditions that your school and your community have in this small town.” He put this huge smile on his face as big as Texas, rested his hand on my shoulder and a with a twinkle in his eye he said, “Ed, It’s not a tradition… It’s a way of life.”

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Therese Skelly

Guest Post by Speaker Therese Skelly

The 4 Step Formula for Growing a Business You Will Love

Marketing, sales, Twitter, networking, VA’s, accounting, advertising…oh my!

It seems like there are endless things that need to be in place in order to get that business of yours to move from being like the middle school kid who has loads of potential (but a little disorganized and wacky at times) to the Ivy League graduate who is self sufficient and bringing home the dough.

What does it take? I’m asked all the time where to start. Is the key in putting more time, energy or money into marketing? Or will getting a great virtual assistant (VA) finally unlock all the pieces? There are so many possibilities.

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But here’s the deal – you need a formula. Actually, you need my formula. Thanks to some great coaching from my friend and mastermind partner, Shawn Driscoll, I now have a formula that encompasses the work I do, and makes tons of sense. I call it the B.O.L.D formula for getting you and your business out there in a much bigger way.

The first place we start in the formula is in the area of beliefs, blocks and barriers.

  • What I know is that this is the secret sauce to make any coaching or marketing program get results. So many people have limiting beliefs that completely derail them, yet have no idea that this is why they see only marginal success. When you blast those limiting beliefs away, and then do the work to install ones that support your vision, you can begin to create the foundation that becomes a really strong container for you to put your dreams and goals in.
  • How do we do this? I have loads of techniques, but part of it starts with muscle testing. If you are interested, I’d be happy to send you the “how to use muscle testing” video I did as part of the Inner Guru Experience where we teach this in much more detail. Just shoot me an email by clicking here and you can start working with one of the most powerful tools I know. This can be eye opening for you to learn which beliefs you resonate with or not. (Be warned…it might surprise you!)

Next we have you own it!

  • You first own your vision. Is it yours, or is it someone else’s for you? Have you checked that this vision fits with your values and priorities? If not, there will be a part of you that will sabotage it, so make sure you do that work.
  • After you own your vision, you own your expertise. Yes, you MUST be positioning yourself as an expert. Some people balk at that word, but look at it this way. Who makes more, a pediatric cardiologist, or a family doc? Who is perceived as more knowledgeable – the generalist, or the specialist? Too many people undervalue themselves, and that’s one of the main things that I love to hammer away on with my clients.
  • And finally, you own your unique style. This is where marketing gets fun. If you are trying to do it like everyone else, you risk being invisible. If you are trying to ‘be professional’ your audience won’t resonate with you. I can’t say it enough…put your personality into everything you do with your marketing and your business. This way, the perfect clients will be really drawn to you.

The first two steps are the Inner Game work, and now we move to the Outer Game pieces.

After you understand what you want to do and put your unique spin on it, we look at ways you leverage your time, energy and money. This is where we make the assessment of what tasks you should be doing, and what things you should outsource. Remember – just because you can do something, doesn’t mean you should! If you are a chiropractor and you are sitting around on the weekend putting up web pages or trying to do your own bookkeeping, you are missing the boat. Let someone who loves to do that stuff take it, and apply your time to what you can uniquely do that either no one else can, or is a revenue generator.

  • Here’s my coaching challenge to you…look at your business to try to find where you could gain 5 hours a week for yourself. What tasks would you have to peel off in order for that to happen? Outsource those, and in that extra 5 hours, do something that is either marketing related, or is bringing in more money for you. That could mean you spend more time writing, or possibly networking. Answer this question for yourself – “If I had more hours in the week, what three things would I work on to grow my business?”

And finally, we work on designing a business that you will love. This is where we also factor in your values, mission, goals, and dreams. This is where your legacy comes in, and where you put your stamp in the world. What kind of business model would you like? Is it a service biz, or an info-marketing biz, or perhaps a brick and mortar biz?

  • Designing a business that serves YOU is the most rewarding thing…but it takes courage! First, you have to know what you want, and next you have to be fiercely committed to seeing that through. This is where the dreaming happens. The crazy, out-of-the-box “what could I have if anything were possible” types of questions. Doesn’t that get you excited? I hope so! Because the world needs what you have to offer.

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Media Zero to Media Hero by Shannon Cherry

Speaker
Shannon Cherry

Guest Post by Speaker Shannon Cherry
Many people argue the press is dying – or already dead. So is it really worth your time and effort to get publicity from media outlets?
Any business that has received that coveted media exposure will tell you it was well worth the efforts.
The Wall Street Journal recently ran a story [...]

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